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How To (Actually) Calculate CAC

Andrew Chen

The first issue with the basic calculation is that it doesn’t take into account the time period between when you spend the marketing/sales money and when you actually acquire a customer. Below is the same data but changing the calculation to account for this 2 month period. Some are devoted to helping onboard a new customer.

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a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

Why onboarding is so important for retention/churn. And then we layered in payment integration and each time we did that the total growth of the company would actually accelerate which is very hard to do at scale. . And then there’s this dynamics on how does it scale over time, CAC tends to go up, LTV tends to go down.

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Top 10 Best Training Management Systems

Walk Me

The right training management systems and how they manage, monitor, and create accountability for employee training can directly influence the culture of personal development. Features Efficient Onboarding and Training Processes: Streamlines employee onboarding and ongoing education. Tovuti LMS Review Rating : 4.6/5

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The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

Andrew Chen

The reason for this is that the steps for starting and scaling a new startup share many of the same skills as investing in a new startup: 1) First, we seek to understand the existing state of customer growth – including growth loops, the quality of acquisition, engagement, churn, and monetization. How do you predict the future?

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