Advertising Metrics Sales Sales Funnel 
Peter Winick
NOVEMBER 20, 2023
Nora explains how you need to tie activity to business outcomes and understand what action you want them to take next, moving them deeper into your content but not necessarily leading them into a sales funnel. Not all calls to action must lead into the sales funnel. There’s not a direct line to sales.
Andrew Chen
DECEMBER 20, 2016
[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. In Facebookâs case the paying customer are advertisers so CAC is the cost to acquire a new advertiser.
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