The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)
Andrew Chen
MAY 28, 2019
It could create a strong advantage around paid marketing if a product has high subscription retention or ARPU, allowing them to make higher bids in the various ad networks. For some users, the app is a basic, functional listening app, as compared to other media apps and products, with rudimentary categorization and discovery features.
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