Peter Winick

NOVEMBER 20, 2023

Nora explains how you need to tie activity to business outcomes and understand what action you want them to take next, moving them deeper into your content but not necessarily leading them into a sales funnel. Not all calls to action must lead into the sales funnel. Otherwise, they are likely to tune out.

Sales Funnel 300

Sales Funnel Sales Sales Marketing 300

Chief Executive

JUNE 3, 2022

If account executives don’t appreciate the sales side or know the questions posed to salespeople, then your agency won’t be as effective as it could be. In time, they’ll be able to drill deeper into the sales funnel, get to know their overarching goals, and understand where to focus their research going forward.

Sales Funnel 52

Sales Funnel Sales Sales Accounts 52

Andrew Chen

DECEMBER 20, 2016

CPA would be used for leading indicators to CAC, such as Cost Per Lead, Cost Per Sales Qualified Lead, Cost Per Trial or other points in the marketing and sales funnel. In Facebook’s case the paying customer are advertisers so CAC is the cost to acquire a new advertiser.

SaaS 111

SaaS Sales Sales B2C 111