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Leveraging Your Organization’s Thought Leadership | Peter Winick and Bill Sherman

Peter Winick

Those are the pieces that cause an idea to reach scale further and faster. And that helps scale the idea faster. And you’re not getting diluted or twisted up or whatever by having assets to share. So let’s begin. But it amazes me how individual practitioners, as well as organizations sort of skip by this.

Sales 130
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Going Beyond Product to Purpose | Robin Daniels

Peter Winick

I mean, and this is why, even though if you look at my career, I’ve only worked at B2B companies only, but the mindset I always have in terms of the mark go to market has always been around B2C. Is the difference really between B2C and B2B in many ways is in B2B. And how do you create a movement that they love, right.

B2B 278