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Taking a Book to Scale | Nick Gray

Peter Winick

Creating diverse products from a book to reach scale. Using Nick’s book as an example, Peter walks through the process of taking a book from shelf to scale. Another component to taking a book to scale is moving the contents to versatile offerings. It’s usually some sort of a sliding scale based on volume and usage.

Scaling 130
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What Companies Are In The Transportation Field and Why Does It Matter?

Walk Me

It’s the primary mode of transport for most smaller-scale operations. For this reason, land transportation is traditionally used for smaller-scale transport operations. It supports both B2C and B2B shipping. UPS recorded annual revenue of $97.2 Transportation overland is the most convenient transportation method.

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Building a Business from Book to Exit | Michael Bungay Stanier

Peter Winick

He shares both the B2B and B2C strategy that is allowing him to work 1 hour a month for Box of Crayons without the company falling apart in his absence. But I sell if I selling a program for ten or 15 or $20,000, I have to sell a lot of books to generate the same sort of amount of revenue and profit. So there’s a.

Marketing 130
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Leveraging Your Organization’s Thought Leadership | Peter Winick and Bill Sherman

Peter Winick

Those are the pieces that cause an idea to reach scale further and faster. And that helps scale the idea faster. So let’s begin. But the two pieces that I think most people discount and don’t think about and where work is underdeveloped are in terms of the platform and the relationships that you have.

Sales 130
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Going Beyond Product to Purpose | Robin Daniels

Peter Winick

I mean, and this is why, even though if you look at my career, I’ve only worked at B2B companies only, but the mindset I always have in terms of the mark go to market has always been around B2C. Is the difference really between B2C and B2B in many ways is in B2B. And how do you create a movement that they love, right.

B2B 280
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28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. Stage : Early-stage for B2C, an evergreen lever for B2B. Cost : Medium.

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28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. Stage : Early-stage for B2C, an evergreen lever for B2B. Cost : Medium.