Standing Up and Institutionalizing Thought Leadership | Bill Sherman
Peter Winick
DECEMBER 1, 2022
You have people either come up with an idea and say, we should launch a blog or a podcast or do this or that, and they start focusing on the asset rather than the outcome. And that leads to all sorts of troubles down the line, because asset based thought leadership doesn’t work. And marketers. Peter Winick Yeah. On the road.
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