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Taking a Book to Scale | Nick Gray

Peter Winick

Creating diverse products from a book to reach scale. Using Nick’s book as an example, Peter walks through the process of taking a book from shelf to scale. Another component to taking a book to scale is moving the contents to versatile offerings. What can you do to ensure the success of your work? Continue to be a rock star.

Scaling 130
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What Companies Are In The Transportation Field and Why Does It Matter?

Walk Me

It’s the primary mode of transport for most smaller-scale operations. For this reason, land transportation is traditionally used for smaller-scale transport operations. It supports both B2C and B2B shipping. But the biggest benefit will be the ability to proactively deal with real-world problems like traffic and availability.

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Evolution Through Forced Innovation | Mitch Joel

Peter Winick

We discuss finding the will to scale business to include both the old ways that worked for years, and the new methods that were developed for the pandemic and continue to be relevant today. Discover ways to scale your business to incorporate both the old and the new. B2B and B2C. He’s written a bunch of books. Interesting.

Marketing 237
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Using Thought Leadership to Earn Your Way Into Sales Consideration | Steve Watt

Peter Winick

We discuss the need to empower not just sales people, but everyone within a company, by showing them the benefits that being associated with an org’s thought leadership can have on their careers and reputation. And I think it’s a bit of a gradient scale from. Transcript. So it’s always got to be carrot, not stick.

Sales 240
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Going Beyond Product to Purpose | Robin Daniels

Peter Winick

And so we spent a lot of time and effort evangelizing this point of view, meaning we would write thought leadership articles for Forbes and Fortune magazine and other publications as well, that were around the benefits of secure cloud collaboration. Is the difference really between B2C and B2B in many ways is in B2B. Yeah exactly.

B2B 275
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Building a Business from Book to Exit | Michael Bungay Stanier

Peter Winick

As the Founder of Box of Crayons, Michael ensured the company benefitted from his best-selling books and reputation, but also ensured the sales training could stand without him. He shares both the B2B and B2C strategy that is allowing him to work 1 hour a month for Box of Crayons without the company falling apart in his absence.

Marketing 130
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28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Help the user understand how they would benefit from hosting with you, and address all of their concerns. Deliver on the promise.