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Required reading for marketplace startups: The 20 best essays

Andrew Chen

To lead off this list, my colleague @jeff_jordan has an awesome preso that covers everything from the marketplace “wheel” – network effects, and how they’re different than ecommerce products. GMV, revenue, Seller/supply metrics (engagement/overall), Buyer metrics (engagement/overall). Amazing, thoughtful preso.

Metrics 110
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The Power User Curve: The best way to understand your most engaged users

Andrew Chen

In ecommerce marketplaces it’s power sellers, in ridesharing platforms it’s power riders, and in social networks it’s influencers. CEOs of such companies should therefore,think about: Is there a way to create revenue streams where the business can still monetize effectively despite users’ infrequent engagement?

SaaS 111