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Required reading for marketplace startups: The 20 best essays

Andrew Chen

JULY 10, 2018

To lead off this list, my colleague @jeff_jordan has an awesome preso that covers everything from the marketplace “wheel” – network effects, and how they’re different than ecommerce products. Jonathan Golden (ex-Airbnb) on bootstrapping liquidity, adding host guarantees, reacting to competition, user experience.

Metrics 110
Metrics Retention eCommerce User Experience 110
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The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

Andrew Chen

NOVEMBER 1, 2018

2) Then, to identify potential upside based learnings from within the company as well as across benchmarks from across industry. Thinking about new user experience, engagement metrics, and other important concepts. Ecommerce companies often use push to advertise sales- no wonder the CTRs are low.

Metrics 111
Metrics Scaling Marketing Media 111
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