Using the W Framework to build your growth strategy
Growth Hacker
SEPTEMBER 30, 2022
Objective 1: Upsell to the x-cohort of users who are using feature X; KPI 1: Increase upsell of x-cohort in X% Objective 2: Cross-sell to the y-cohort of users when they do Y. Of course, you can still supplement your backlog with benchmarks from the market, but inside insights usually have a higher chance of working out.
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