Peter Winick

DECEMBER 7, 2023

Finally, William discusses his book Search: The Pastoral Search Committee Handbook, which targets a micro-niche audience but has sold 60000 copies and secured him a spot as the go-to guy when churches are seeking a succession plan. He’s written a couple of books. So I said, I want to write a book on pastoral succession.

Marketing 308

Marketing Sales Sales Nonprofit 308

Peter Winick

NOVEMBER 20, 2023

Nora explains how you need to tie activity to business outcomes and understand what action you want them to take next, moving them deeper into your content but not necessarily leading them into a sales funnel. Not all calls to action must lead into the sales funnel. I basically built dialog on his books.

Sales Funnel 290

Sales Funnel Sales Sales Marketing 290

Peter Winick

MAY 4, 2023

What does it take to write a book? Those details made writing her book easier – and more suited to her audience’s needs! Christina explains how each chapter in her book had roots in a podcast episode, and how her written posts acted as the first draft for material that then came to full maturity in the book.

Metrics 130

Metrics Sales Funnel Marketing Accounts 130

Chief Outsiders

APRIL 20, 2022

I recently had the pleasure of exploring this issue while speaking at the Intelligence Leadership Forum (ILF), led by Liam Fahey — who literally wrote the book (well, actually, eight books) on the subject of insights. Why is it that the best run companies often have the hardest time growing?

Engineering 80

Engineering Marketing Operations Sales Funnel 80

Chief Executive

JUNE 3, 2022

If you’ve got an account executive managing $400,000 of adjusted growth income and the growth goal is 10%, then that individual must add $40,000 to the book. If account executives don’t appreciate the sales side or know the questions posed to salespeople, then your agency won’t be as effective as it could be.

Sales Funnel 52

Sales Funnel Sales Sales Accounts 52

Peter Winick

JULY 13, 2023

Plus, he shares tips for getting your audience to engage and move further down the sales funnel. And I think, you know, you’re a great example of it’s not why you even get in the business to master marketing, but you’re not going to stay in the business unless you figure out a book in your pieces.

Leadership Development 130

Leadership Development Marketing Sales Sales 130

AIHR

NOVEMBER 28, 2022

Plan: The sales rep must spend 10 hours per week cold calling in order to set up 6 meetings per week with new clients. They should also have 4 meetings per week with retention clients and 2 meetings with clients at the end of the sales funnel Check-ins: Monday mornings at 8 am for the next 6 months.

Metrics 111

Metrics Sales Sales Implementation 111