article thumbnail

Mastering Search in a Niche Space | William Vanderbloemen

Peter Winick

Finally, William discusses his book Search: The Pastoral Search Committee Handbook, which targets a micro-niche audience but has sold 60000 copies and secured him a spot as the go-to guy when churches are seeking a succession plan. In addition, we can help you implement marketing, research, and sales. Contact us for more information.

Marketing 317
article thumbnail

Threading the Needle of Thought Leadership | Nora DePalma

Peter Winick

Nora explains how you need to tie activity to business outcomes and understand what action you want them to take next, moving them deeper into your content but not necessarily leading them into a sales funnel. Not all calls to action must lead into the sales funnel. There’s not a direct line to sales.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Hoping to Grow Your Ad Agency? Support Growth Goals With Existing Customers

Chief Executive

If you’ve got an account executive managing $400,000 of adjusted growth income and the growth goal is 10%, then that individual must add $40,000 to the book. Increase exposure to the sales side. Oftentimes, you’ll find a line between marketing and sales. According to American Express, people in the U.S.

article thumbnail

Being a Human Venn Diagram. | Christina Wallace

Peter Winick

What does it take to write a book? Those details made writing her book easier – and more suited to her audience’s needs! Christina explains how each chapter in her book had roots in a podcast episode, and how her written posts acted as the first draft for material that then came to full maturity in the book.

Metrics 130
article thumbnail

Growing a Leadership Development Firm | Vaughn Sigmon

Peter Winick

Plus, he shares tips for getting your audience to engage and move further down the sales funnel. In addition, we can help you implement marketing, research, and sales. So what are the things that you’ve done from a sales, marketing, branding, differentiation perspective to get the clients? This is Peter Winnick.

article thumbnail

Tuning Your Growth Engine: How Insights Power Market Success

Chief Outsiders

I recently had the pleasure of exploring this issue while speaking at the Intelligence Leadership Forum (ILF), led by Liam Fahey — who literally wrote the book (well, actually, eight books) on the subject of insights. Why is it that the best run companies often have the hardest time growing?

article thumbnail

Performance Improvement Plan Template & Guide [Free Download]

AIHR

As a product-based business, this results in lost sales. Example 5: Consistently missed sales targets. Goal: To increase closed deals by 40% Objectives: To improve overall sales targets and revenue Problem: A sales rep is consistently missing sales targets, even though they project that they will close their deals.

Metrics 111