article thumbnail

Future-Proof Your Strategy: Competitor Analysis

UVA Darden

You need a thorough strategic analysis that identifies and analyzes your direct competitors to forecast your future cash flows and calculate an expected market value for your business. This could include shareholder reports or SEC filings, press releases, media coverage, or events and interviews with executives or analysts.

Cash Flow 111
article thumbnail

Netflix and Potential Game-Changers

UVA Darden

Palomba has areas of expertise in audience analysis, entertainment consumer behavior and marketing, and media and entertainment firm competition. I think you’re going to see this intersection of consumer lifestyles with media consumption and technology engagement more often. Q: How exactly do they do that?