Ad-Free or Ad-Full? Streaming and the Media Diet Dilemma
UVA Darden
FEBRUARY 2, 2023
Respondents in all clusters indicated the factors that most motivated them to shell out cash for media: The top reasons were to access content they loved (the most common) and to satisfy the diverse needs of their household. Ad-Free or Ad-Full? Quality Content Wins “Quality content still wins,” Palomba said.
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