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Good Disruption: AI + Entertainment

UVA Darden

Subscribe About the Expert Anthony Palomba Assistant Professor of Business Administration Anthony Palomba teaches leadership communication and data visualization in the MBA program as well as management communication in the MSBA program.

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Is Generative AI a Disruptive Paradigm-Shifter? The Questions to Ask

UVA Darden

The Questions to Ask burtonc Wed, 08/09/2023 - 16:15 21 July 2023 Operations & Technology Entrepreneurship & Innovation Modern Global Leadership Digital Transformation Artificial intelligence is all the rage. He studies the role of innovation in helping a business succeed. Is Generative AI a Disruptive Paradigm-Shifter?

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AI, Word of Mouth, and Word of Machine: Context Is Everything

UVA Darden

Marketing & Sales. Digital Transformation. Our findings provide useful insights for companies debating if and how to effectively automate their recommendation systems,” Cian says, noting that many companies may use a hybrid approach, using both human sales associates and AI tools, like chat bots or apps. 22 April 2022.

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The Personality Traits of Streaming Services: What Roles Do Original Series Play?

UVA Darden

burtonc Tue, 03/21/2023 - 16:38 20 March 2023 Marketing & Sales Strategic Marketing Digital Transformation Caroline Newman “Watching television” means something different than it did 10 years ago. The Personality Traits of Streaming Services: What Roles Do Original Series Play?

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Ad-Free or Ad-Full? Streaming and the Media Diet Dilemma

UVA Darden

Subscribe About the Expert Anthony Palomba Visiting Assistant Professor of Business Administration Anthony Palomba teaches leadership communication and data visualization in the MBA program as well as management communication in the MSBA program. Ad-Free or Ad-Full?

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5 STAGES OF AI MATURITY IN MARKETING: A BLUEPRINT FOR THE MARKETING REVOLUTION

UVA Darden

Venkatesan’s research focuses on developing customer-centric marketing strategies that provide measurable financial results.