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The Personality Traits of Streaming Services: What Roles Do Original Series Play?

UVA Darden

burtonc Tue, 03/21/2023 - 16:38 20 March 2023 Marketing & Sales Strategic Marketing Digital Transformation Caroline Newman “Watching television” means something different than it did 10 years ago. It’s a question that may significantly be affected by revenue sources. How might it further change in the age of streaming services?

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5 STAGES OF AI MATURITY IN MARKETING: A BLUEPRINT FOR THE MARKETING REVOLUTION

UVA Darden

Venkatesan’s research focuses on developing customer-centric marketing strategies that provide measurable financial results.