Andrew Chen

NOVEMBER 1, 2018

One of the reasons I’ve been excited about being a professional investor is the ability to apply my skills as an operator. Thinking about new user experience, engagement metrics, and other important concepts. The problem is that the Growth Accounting Framework provides for lagging metrics. There was a lot to learn.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

DECEMBER 20, 2016

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. Key Question #1: How long between your marketing/sales touch points and when someone becomes a customer?

SaaS 111

SaaS Sales Sales B2C 111

Growth Hacker

APRIL 11, 2022

You finally drafted what could eventually become your North Star Metric, suggested a few objectives , and are ready for takeoff. You are touching on marketing stuff, sales stuff, design stuff, and product stuff. Who the heck do you think you are? That's where the growth team flourishes. With a growth team.

eCommerce 52

eCommerce Marketing Sales Sales 52

Brian Balfour

JANUARY 4, 2017

I recently wrote about the most common mistakes with CAC (customer acquisition cost) that can derail growth efforts before you even get started because CAC is a metric that's foundational to growth strategy. For internal operations and decision-making however, average CAC is almost always useless. Learn Growth, No Fluff. Thank you!

Sales 71

Sales Sales Marketing eCommerce 71

Andrew Chen

SEPTEMBER 4, 2018

And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. Sometimes aren’t these metrics ways to figure that out or is this all when you have product-market fit… like is there a pre- and a post- difference between these?

Marketing 75

Marketing Metrics Retention eCommerce 75