Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. Part one of this conversation focuses specifically on the aspect of user acquisition for growth, and then we cut off and go into the aspects of growth for user engagement and retention, in the next episode. Why offline products are so compelling for acquiring customers.

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

DECEMBER 20, 2016

Instead of turning off the new channels we tried in March, we would probably make the decision to scale them. Some are devoted to helping onboard a new customer. Dollar Shave Club and the Case of Subscription Ecommerce – Support, Shipping for Free Trial? Dollar Shave Club is a subscription ecommerce business.

SaaS 111

SaaS Sales Sales B2C 111

Andrew Chen

NOVEMBER 1, 2018

The reason for this is that the steps for starting and scaling a new startup share many of the same skills as investing in a new startup: 1) First, we seek to understand the existing state of customer growth – including growth loops, the quality of acquisition, engagement, churn, and monetization.

Metrics 111

Metrics Scaling Marketing Media 111