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Taking a Book to Scale | Nick Gray

Peter Winick

Creating diverse products from a book to reach scale. Using Nick’s book as an example, Peter walks through the process of taking a book from shelf to scale. Another component to taking a book to scale is moving the contents to versatile offerings. In addition, we can help you implement marketing, research, and sales.

Scaling 130
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Using Thought Leadership in Start-Ups | Eric Youngstrom

Peter Winick

An interview with Eric Youngstrom about creating thought leadership from the executive level down to the sales team. Eric shares how thought leadership is important for the sales team, helping them understand and share the organization’s goals and values right from the moment of hiring. Product, investors, marketing. Transcript.

Sales 242
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Building a Business from Book to Exit | Michael Bungay Stanier

Peter Winick

As the Founder of Box of Crayons, Michael ensured the company benefitted from his best-selling books and reputation, but also ensured the sales training could stand without him. In addition, we can help you implement marketing, research, and sales. Contact us for more information. Transcript Peter Winick And welcome, welcome, welcome.

Marketing 130
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Job Analysis: An HR Practitioner’s Guide

AIHR

” A business psychologist Ben Schwencke from an online assessment company Test Partnership used job analysis to help a large multinational engineering firm improve their recruitment process. Ability Requirements Scales. Effectiveness ratings per job analysis method on a 5-point scale ( source ). Sales job analysis example.

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Transcript: How an Entrepreneurial Operating System Produces Greater Outcomes // Doug Hall, Resources for CEOs

BCW Institute

I had great experiences, going around the world, many different cultures, got to do everything from sales to sales management to industry marketing, channel marketing, product marketing, product management, you know, dealing with multi-million-dollar budgets and big teams of people. I’ve read Scaling Up.