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Threading the Needle of Thought Leadership | Nora DePalma

Peter Winick

Nora explains how you need to tie activity to business outcomes and understand what action you want them to take next, moving them deeper into your content but not necessarily leading them into a sales funnel. Not all calls to action must lead into the sales funnel. There’s not a direct line to sales.

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Performance Improvement Plan Template & Guide [Free Download]

AIHR

Read on to discover how HR can implement and support the use of PIPs for positive results. However, if implemented correctly, it can be a positive tool to align management and employees, improving job performance as well as job satisfaction. When to implement a performance improvement plan. Download PIP Template (Word Doc).

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Being a Human Venn Diagram. | Christina Wallace

Peter Winick

If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! In addition, we can help you implement marketing, research, and sales. I created a sales funnel to like create a process and, and figure out my qualified leads and move people through the pipeline.

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Growing a Leadership Development Firm | Vaughn Sigmon

Peter Winick

We learn how it requires a multi-step marketing process that creates multiple touch points, allowing potential clients to get to know you, what you stand for, and the problems you are able to solve. Vaughn explains how the two main marketing platforms he has been using are LinkedIn and podcasting. Contact us for more information.

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111 Customer Service Statistics and Facts You Shouldn't Ignore

Help Scout Leadership

Customer service, when done well, has just as much impact as a strong sales funnel or excellent marketing efforts. It’s easier to make a sale when your customers feel supported, and word-of-mouth marketing after an extraordinary experience is one of the best pitches on the market. Not convinced? Deloitte ).

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Which Departments Can Be Automated? An SMB Guide

Zenefits

Sales processes. A solid Customer Relationship Management (CRM) platform makes it easier to automate sales funnels and keep your sales team on task. You can automate email sequences that alert your sales team when it’s time to follow up with a call. Online marketing. Streamline HR processes.

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Mastering Search in a Niche Space | William Vanderbloemen

Peter Winick

William describes how they’ve created detailed “personas” (also called “avatars”) to guide their marketing. Content-based marketing and thought-based leadership that doesn’t come from the top it’s not going to work in the organization. Contact us for more information. This is Peter Winick.

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