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Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

Learning to understand how marketing, sales, and thought leadership can work together to create greater success. Are your marketing and sales teams aligned to the overall business goals of your company, or is each team focused on their own success? In addition, we can help you implement marketing, research, and sales.

Sales 240
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Culture in Marketing | Marcus Collins

Peter Winick

An interview with Marcus Collins about merging academia and practitioners in marketing. Today our guest is Marcus Collins an award-winning marketer and culture translator. He is a Clinical Assistant Professor of Marketing at the Ross School of Business and an award-winning author. They call a deal and the market.

Marketing 297
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Implementing niche solutions at scale | Urvashi Bhatnagar

Peter Winick

She is also the co-author of The Sustainability Scorecard: How to Implement and Profit from Unexpected Solutions. When your target market is niche, you have to be very intentional about the content you release. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you!

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Using Thought Leadership to Earn Your Way Into Sales Consideration | Steve Watt

Peter Winick

An interview with Steve Watt about enabling sales and thought leaders for the long game. Steve is the Director of Market Insights at Seismic, the world’s largest enablement platform. Not every sales person can or should be a thought leader, but they can always be a spokesman for the org’s thought leadership content.

Sales 231
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Connecting Thought Leadership to Sales and Lead Generation | Dani Buckley

Peter Winick

How thought leadership can elevate sales teams and increase lead gen. So how do you create content that a sales team can easily access and assess? LeadG2 is a sales performance agency helping businesses sell smarter and faster. Often the bridge between sale and thought leadership can be a tough one to cross.

Sales 130
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Crafting an Effective Sales Strategy: A Blueprint for Success

LSA Global

Developing an effective sales strategy requires a deep understanding of market dynamics and the ability to adapt to evolving trends. Let’s delve into the intricacies of constructing an effective sales strategy that makes sense to your people, your customers, and your business as a whole.

Sales 36
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LSA Global Delivers Leading Sales Teams Training for LATAM Sales Leaders

LSA Global

The customized Leading Sales Teams Training for LATAM Sales Leaders was designed to align with and reinforce business sales training and solution selling training programs that sales reps and distribution partners had participated in within the last 6 months. That takes consistent and frequent sales coaching.

Sales 36