Peter Winick

DECEMBER 1, 2022

What its roles and responsibilities are, where it sits within the organization, and then what are the measurements, metrics and outcomes? But if you can’t tied to the metrics, you got a question. So if your idea is one convened in one big white paper, for example. You know what that looks like? Is this sticky?

Marketing 237

Marketing Metrics Accounts Payable Media 237

Peter Winick

AUGUST 28, 2023

Whether you are responsible for starting a thought leadership function at a startup, or at a large company, you need to have the right talent, the right org support, and the right metrics to define success. It was a startup, a category created which was focusing primarily into skill assessments, a company by name, metric track.

Engineering 130

Engineering Sales Sales Marketing 130

Peter Winick

APRIL 24, 2023

And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin! I sort of operate in the fringes where thought leadership dovetails with learning. That metric has been around for many years and some people have raised challenges to it. Feels right.

Marketing 239

Marketing Education Sales Sales 239