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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)

Andrew Chen

MAY 28, 2019

Non-media businesses and nonprofits that also produce podcasts. We are bullish about audio companies that are aiming to monetize users directly — this could be accomplished through charging for content that has higher perceived ROI, or by introducing payments as a way to alter the content experience (e.g.

Advertising 93
Advertising Revenue Media Marketing 93
article thumbnail

The Podcast Ecosystem in 2019 – a16z’s 68 page analysis

Andrew Chen

MAY 28, 2019

Non-media businesses and nonprofits that also produce podcasts. We are bullish about audio companies that are aiming to monetize users directly — this could be accomplished through charging for content that has higher perceived ROI, or by introducing payments as a way to alter the content experience (e.g.

Advertising 40
Advertising Revenue Media Marketing 40
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