The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)
Andrew Chen
MAY 28, 2019
It could create a strong advantage around paid marketing if a product has high subscription retention or ARPU, allowing them to make higher bids in the various ad networks. The release of this app is widely considered an inflection point for the industry, as it put podcasts a single tap away for hundreds of millions of users around the world.
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