Zenefits

SEPTEMBER 1, 2022

SMBs must weigh the benefits of training against time and money to get a return on investment, or ROI. Simply put, ROI is the gain from an investment measured against its cost. ROI usually is calculated in percentages using this basic formula : ROI = Net Profit ¸ Total Investment x 100. Can training guarantee ROI?

ROI 52

ROI Administration Onboarding Small Business 52

Peter Winick

JANUARY 27, 2023

Our conversation begins with the difficult topic of measuring the ROI of a business book. What do you say we have an accountability deal and we keep each other accountable to get the book proposal written and the book out. Becky shares how that equation held her back from starting a book – until the pandemic hit.

Marketing 246

Marketing Nonprofit Sales Sales 246

Andrew Chen

JULY 20, 2020

When I joined Instagram in 2016, the product had over 400 million users, but the growth rate had slowed. Sitting at the edge of each user state is a quantitative metric that indicates conversion from one state to the next. Paying User, the metric that monitors that edge is free to paid conversion. Cohort Decay Is Your Signal.

Retention 145

Retention Marketing Accounts Metrics 145

Andrew Chen

JULY 20, 2020

When I joined Instagram in 2016, the product had over 400 million users, but the growth rate had slowed. Sitting at the edge of each user state is a quantitative metric that indicates conversion from one state to the next. Paying User, the metric that monitors that edge is free to paid conversion. Cohort Decay Is Your Signal.

Retention 59

Retention Marketing Accounts Metrics 59

Andrew Chen

MAY 28, 2019

New devices made it easier to listen: Alexa launched in 2015, Google Home and AirPods in 2016. Spotify — which has made a big push into podcasts in just the past couple years — now accounts for almost 10% of listening. In the past 5 years, there’s been an explosion of listening behavior and innovative content.

Advertising 93

Advertising Revenue Media Marketing 93

Andrew Chen

MAY 28, 2019

New devices made it easier to listen: Alexa launched in 2015, Google Home and AirPods in 2016. Spotify — which has made a big push into podcasts in just the past couple years — now accounts for almost 10% of listening. In the past 5 years, there’s been an explosion of listening behavior and innovative content.

Advertising 40

Advertising Revenue Media Marketing 40