Andrew Chen

NOVEMBER 1, 2018

My previous background up to that point was in user acquisition and ad tech, and I was making the pivot to consumer products. Thinking about new user experience, engagement metrics, and other important concepts. There’s a couple common frameworks to try to understand this, and one is the Growth Accounting Framework.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

MAY 28, 2019

New devices made it easier to listen: Alexa launched in 2015, Google Home and AirPods in 2016. Spotify — which has made a big push into podcasts in just the past couple years — now accounts for almost 10% of listening. We estimate that Apple Podcasts has 27M monthly active users in the U.S.,

Advertising 93

Advertising Revenue Media Marketing 93

Andrew Chen

MAY 28, 2019

New devices made it easier to listen: Alexa launched in 2015, Google Home and AirPods in 2016. Spotify — which has made a big push into podcasts in just the past couple years — now accounts for almost 10% of listening. We estimate that Apple Podcasts has 27M monthly active users in the U.S.,

Advertising 40

Advertising Revenue Media Marketing 40