2018 Retention ROI Scaling 
Andrew Chen
JUNE 25, 2019
As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. Long-term, measure the ROI to make sure it’s worth the time. Cost : Small.
Andrew Chen
JUNE 25, 2019
As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. Long-term, measure the ROI to make sure it’s worth the time. Cost : Small.
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Andrew Chen
MAY 28, 2019
It could create a strong advantage around paid marketing if a product has high subscription retention or ARPU, allowing them to make higher bids in the various ad networks. As new tech platforms hit scale, we on the consumer team have been closely watching the future of media and the technology driving it — in all forms.
Andrew Chen
MAY 28, 2019
It could create a strong advantage around paid marketing if a product has high subscription retention or ARPU, allowing them to make higher bids in the various ad networks. As new tech platforms hit scale, we on the consumer team have been closely watching the future of media and the technology driving it — in all forms.
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