A/B Testing Accounts Advertising Operations 
Andrew Chen
SEPTEMBER 4, 2018
One growth accounting equation that’s often thrown around is that you know your incremental — your net — MAUs, right? And you can start to draw conclusions, sort of a natural A/B test in order to do that. Sonal: It’s like counting impressions and being able to sell that to advertisers.
Andrew Chen
NOVEMBER 1, 2018
One of the reasons I’ve been excited about being a professional investor is the ability to apply my skills as an operator. Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. How do you predict the future? That’s important.
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