Andrew Chen

DECEMBER 10, 2018

There are, of course, a lot of reasons to use the postal service – there’s personal correspondence, bills, advertising, and many other uses. And you get credits in your account when they accept it too – it’s a reciprocal give/get program. Of course, we’ve improved the whole thing based on the latest tech.

Media 100

Media Advertising Scaling Marketing 100

Andrew Chen

DECEMBER 10, 2018

There are, of course, a lot of reasons to use the postal service – there’s personal correspondence, bills, advertising, and many other uses. And you get credits in your account when they accept it too – it’s a reciprocal give/get program. Of course, we’ve improved the whole thing based on the latest tech.

Media 40

Media Advertising Scaling Marketing 40

Andrew Chen

SEPTEMBER 4, 2018

One growth accounting equation that’s often thrown around is that you know your incremental — your net — MAUs, right? And you can start to draw conclusions, sort of a natural A/B test in order to do that. Sonal: It’s like counting impressions and being able to sell that to advertisers.

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. There’s a couple common frameworks to try to understand this, and one is the Growth Accounting Framework. How do you predict the future? Is it working and will it sustain?

Metrics 111

Metrics Scaling Marketing Media 111