A/B Testing, Accounts, Book and Onboarding

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A/B Testing

Accounts

Book

Onboarding

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. One evolution is the number of books and conferences now dedicated to growth. The problem is that the Growth Accounting Framework provides for lagging metrics.

Metrics

Metrics Scaling Marketing Media

a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. And the placements that OpenTable got in the restaurant book both physically in the restaurant but particularly in the restaurant’s website was the key engine that got the network effect started. They have to get, you know… Sonal: It’s like the onboarding experience.

Marketing

Marketing Metrics Retention eCommerce

OrgDev Digest

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

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