15Five

JANUARY 25, 2024

Involving employees in setting OKRs helps buy-in, accountability, and ownership of the objectives. Benefits: Sets clear, measurable goals for employees and aligns individual objectives with broader organizational goals, which provides accountability and empowers employees to perform at their best.

Scaling 52

Scaling Implementation Metrics Performance Review 52

AIHR

JULY 31, 2023

They will check out your social media accounts, visit your careers page, and check Glassdoor. Hiring and onboarding The onboarding process begins once a candidate receives a formal offer, accepts, and is officially hired by the company. A/B testing everything will be incredibly valuable.

Recruitment 86

Recruitment Onboarding Diversity Human Resources 86

Andrew Chen

AUGUST 8, 2022

And add it to the onboarding flow, and at the end of key transactions when the user is otherwise done, and you might as well capture engagement. Typically this is based on a basic calculation of CAC/LTV, which has major weaknesses as it doesn’t take into account cannibalization (which we’ll discuss later). The Payback.

A/B Testing 94

A/B Testing Marketing B2B ROI 94

Zenefits

AUGUST 25, 2022

A/B testing. A/B testing is a great way to test marketing campaigns and ensure that your organization takes advantage of the most effective means of attracting customers or users. Improve our virtual onboarding experience. Improve our virtual onboarding experience. No account yet? Remember Me.

Marketing 52

Marketing A/B Testing Media Administration 52

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. There’s a couple common frameworks to try to understand this, and one is the Growth Accounting Framework. Education during onboarding helps too.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. One growth accounting equation that’s often thrown around is that you know your incremental — your net — MAUs, right? And you can start to draw conclusions, sort of a natural A/B test in order to do that. Why blended CAC numbers are misleading.

Marketing 75

Marketing Metrics Retention eCommerce 75