Get Lighthouse

DECEMBER 15, 2022

As McCord quotes in her book, companies that "fostered honest feedback and had more open communication" had a 270% better return on investment over a 10 year period than those that did not. So they let the data do the talking and ran an A/B test. And the payoff? Can you afford to leave 270% of returns on the table?

Manager 98

Manager A/B Testing Engineering Revenue 98

Vantage Circle

JANUARY 31, 2023

But in the end, the company declared bankruptcy, and its leaders were sent to prison due to fraudulent accounting practices in 2001. They expect accountability and strategic moves from their employees. Ownership This organizational value of amazon emphasizes accountability on the part of the employee.

Diversity 104

Diversity Inclusion Accounts Operations 104

Andrew Chen

AUGUST 10, 2023

I wrote a whole book about this so I won’t belabor the point, but the main point is, if a product is more useful when more of your friends (or colleagues) are using it, then retention will naturally float up as the product grows. I use tons of A/B testing and experiments in messaging to make this happen.

Retention 80

Retention Metrics Marketing Scaling 80

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. One evolution is the number of books and conferences now dedicated to growth. The problem is that the Growth Accounting Framework provides for lagging metrics.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

DECEMBER 10, 2018

Above: This small red book is one of the first Michelin Guides, given out with the subtitle, “Free for Drivers.” And you get credits in your account when they accept it too – it’s a reciprocal give/get program. It’s a very indirect problem that requires a clever solution.

Media 100

Media Advertising Scaling Marketing 100

Andrew Chen

DECEMBER 10, 2018

Above: This small red book is one of the first Michelin Guides, given out with the subtitle, “Free for Drivers.” And you get credits in your account when they accept it too – it’s a reciprocal give/get program. It’s a very indirect problem that requires a clever solution.

Media 40

Media Advertising Scaling Marketing 40

Andrew Chen

SEPTEMBER 4, 2018

And the placements that OpenTable got in the restaurant book both physically in the restaurant but particularly in the restaurant’s website was the key engine that got the network effect started. One growth accounting equation that’s often thrown around is that you know your incremental — your net — MAUs, right?

Marketing 75

Marketing Metrics Retention eCommerce 75