Andrew Chen

JULY 2, 2018

Then your revenue/installs/whatever goes up by +10% right? This is why you can’t add up your A/B test results. Similarly, this is a reason to be skeptical of vendors and 3rd parties who have case studies that’ll increase your revenue by X just because they increase their ad conversion rate (or whatever) by X.

A/B Testing 100

A/B Testing Revenue eCommerce SaaS 100

SME Strategy

MARCH 6, 2023

For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/B testing of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition. For example, let's say your organization's goal is to increase revenue.

Strategic Planning 98

Strategic Planning Manager Implementation Software 98

Get Lighthouse

DECEMBER 15, 2022

Whether it's leaning to much towards a bottom line revenue number despite the person being a tyrant people flee, or outsourcing recruiting and retention to HR, many leaders aren't focusing on what really matters most. Is it publishing your revenue metrics so the whole world can see it? 8) Great hiring is hard work.

Manager 98

Manager A/B Testing Engineering Revenue 98

Andrew Chen

SEPTEMBER 4, 2018

And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. Sometimes aren’t these metrics ways to figure that out or is this all when you have product-market fit… like is there a pre- and a post- difference between these?

Marketing 75

Marketing Metrics Retention eCommerce 75

Walk Me

AUGUST 24, 2022

Accounting Taxation Finance. This action involves ongoing improvement to reduce costs and increase revenue to allow more significant profits, all directed by qualitative and quantitative metrics and analysis. Stakeholder value management. Profit Management. Operations Management. Organizational development (in detail).

Organizational Development 52

Organizational Development Organizational Change Change Management Human Resources 52

Andrew Chen

AUGUST 10, 2023

You can ask questions, gather data, and assess the stall to zero in on the problems that are driving the metrics downwards. Yes, of course, it’s when a top line number (like revenue, or active users, or otherwise) stops growing. A marketplace company might look a different set of metrics.

Retention 80

Retention Metrics Marketing Scaling 80