A/B Testing Accounts Metrics User Experience 
Andrew Chen
AUGUST 8, 2022
The headline best practice is that your referral program should target new users to refer their friends — this means prompting users during their initial onboarding flows, and adding emails as part of the onboarding, among other surface areas. Why focus on new users? But why stop at cities? The Payback.
Andrew Chen
NOVEMBER 1, 2018
Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. My previous background up to that point was in user acquisition and ad tech, and I was making the pivot to consumer products. There was a lot to learn. This is great.
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