Andrew Chen
AUGUST 8, 2022
The headline best practice is that your referral program should target new users to refer their friends — this means prompting users during their initial onboarding flows, and adding emails as part of the onboarding, among other surface areas. Why focus on new users? But why stop at cities? The Payback.
Andrew Chen
NOVEMBER 1, 2018
Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Thinking about new user experience, engagement metrics, and other important concepts. The problem is that the Growth Accounting Framework provides for lagging metrics.
Expert insights. Personalized for you.
94 
Let's personalize your content