Vantage Circle

MARCH 13, 2019

“There’s never been a better time to be in advertising, and there’s never been a worse time.” – Aaron Reitkopf. In this epoch of aggressive yet convenient advertisement campaigns, it's easier to get lost, now more than ever. Most platforms allow you to target your advertisement to prospect. Research. Target Audience.

Advertising 40

Advertising A/B Testing Marketing Media 40

Andrew Chen

NOVEMBER 13, 2018

Many of the key levers for driving more user acquisition, retention, engagement, can sometimes sit outside the toolkit for most great product leaders. Growth PM: A product manager that’s responsible for the experiment roadmap. Growth engineer: An engineer who’s focused on technical decisions and implementing experiments.

Engineering 110

Engineering A/B Testing Marketing User Experience 110

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Thinking about new user experience, engagement metrics, and other important concepts. Nevertheless, the best practice was implemented and shipped.

Metrics 111

Metrics Scaling Marketing Media 111