A/B Testing, Advertising, Onboarding and Revenue

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A/B Testing

Advertising

Onboarding

Revenue

a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. So not revenue per CAC is that you know typically there’s cost associated to user. And you can start to draw conclusions, sort of a natural A/B test in order to do that. They have to get, you know… Sonal: It’s like the onboarding experience.

Marketing

Marketing Metrics Retention eCommerce

How to build a growth team – lessons from Uber, Hubspot, and others (50 slides)

Andrew Chen

NOVEMBER 13, 2018

There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc. Yes, occasionally there are people who know all of it – but they are rare!

A/B Testing

A/B Testing Engineering Marketing User Experience

OrgDev Digest

a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

How to build a growth team – lessons from Uber, Hubspot, and others (50 slides)

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