A/B Testing, Advertising, Onboarding and Scaling

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A/B Testing

Advertising

Onboarding

Scaling

a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. And then we layered in payment integration and each time we did that the total growth of the company would actually accelerate which is very hard to do at scale. . And then there’s this dynamics on how does it scale over time, CAC tends to go up, LTV tends to go down.

Marketing

Marketing Metrics Retention eCommerce

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

Andrew Chen

NOVEMBER 1, 2018

The reason for this is that the steps for starting and scaling a new startup share many of the same skills as investing in a new startup: 1) First, we seek to understand the existing state of customer growth – including growth loops, the quality of acquisition, engagement, churn, and monetization.

Metrics

Metrics Scaling Marketing Media

OrgDev Digest

a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

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