A/B Testing, Advertising, Retention and Revenue

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A/B Testing

Advertising

Retention

Revenue

a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. Part one of this conversation focuses specifically on the aspect of user acquisition for growth, and then we cut off and go into the aspects of growth for user engagement and retention, in the next episode. Why offline products are so compelling for acquiring customers.

Marketing

Marketing Metrics Retention eCommerce

How to build a growth team – lessons from Uber, Hubspot, and others (50 slides)

Andrew Chen

NOVEMBER 13, 2018

Many of the key levers for driving more user acquisition, retention, engagement, can sometimes sit outside the toolkit for most great product leaders. It provides an underlying system for increasing metrics whether it’s revenue, acquisition, retention, engagement, or another key business metric.

A/B Testing

A/B Testing Engineering Marketing User Experience

OrgDev Digest

a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

How to build a growth team – lessons from Uber, Hubspot, and others (50 slides)

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