A/B Testing Benchmarking Media Retention 
Andrew Chen
NOVEMBER 1, 2021
It’s usually a 100% focus on acquisition — and not much on retention at all, so it’s more hustle and less notifications/email-led. Or if it’s a workplace app, to use social media to drive beta users into a wait list. Both acquisition and retention both become priorities.
Andrew Chen
NOVEMBER 1, 2018
Earlier this year, I joined Andreessen Horowitz as a General Partner, where I focus on a broad spectrum of consumer startups: marketplaces, entertainment/media, and social platforms. 2) Then, to identify potential upside based learnings from within the company as well as across benchmarks from across industry.
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