A/B Testing Book Deliverables Scaling 
Andrew Chen
NOVEMBER 1, 2021
Or are you trying to scale its success? In this essay, I’ll aim to answer this critical question — how do you hire a Head of Growth — using parts of framework from my upcoming first book, The Cold Start Problem. The framework for the book starts with an empirical insight: Most networks fail at the beginning.
Get Lighthouse
DECEMBER 15, 2022
As it turns out, doing so helps them attract the best people as McCord wrote: "Excellent colleagues, a clear purpose, and well-understood deliverable: that's a powerful combination.". So they let the data do the talking and ran an A/B test. Are your employees aware of your business's biggest challenges? And the payoff?
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