Get Lighthouse

DECEMBER 15, 2022

As it turns out, doing so helps them attract the best people as McCord wrote: "Excellent colleagues, a clear purpose, and well-understood deliverable: that's a powerful combination.". So they let the data do the talking and ran an A/B test. Are your employees aware of your business's biggest challenges? And the payoff?

Manager 98

Manager A/B Testing Engineering Revenue 98

Walk Me

JULY 18, 2022

Ensure companies hit change deliverables by the deadline. Stakeholders utilize the mission statement and long-term deliverables as part of the current strategic plan to analyze the company. Xerox Corporation’s Robert C Camp developed benchmarking and popularized the subject by writing a book on it. How they communicate.

Change Management 59

Change Management Manager Benchmarking Strategic Planning 59

Andrew Chen

NOVEMBER 1, 2021

In this essay, I’ll aim to answer this critical question — how do you hire a Head of Growth — using parts of framework from my upcoming first book, The Cold Start Problem. At this point, I’ll take a few sentences to describe “The Cold Start Problem” — one of the central ideas in the book.

Scaling 82

Scaling Marketing Recruitment B2B 82