Andrew Chen

FEBRUARY 5, 2024

(And this why tutorials, splash screens, and lengthy signup flows are a bad idea) If you’ve been building apps for a long time and have seen the results of a lot of A/B tests, you quickly realize that people are a flighty bunch. Ask them to download an app and 80% will bounce right on that page.

A/B Testing 91

A/B Testing 91

Andrew Chen

DECEMBER 26, 2018

Download a PDF with 2018 essays. Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look. Everyone’s had the frustrating experience of running an A/B test, seeing a big lift, closing it out, and expecting the top level metrics to move a lot. Thank you for reading!

Metrics 80

Metrics A/B Testing Transportation Marketing 80

Andrew Chen

DECEMBER 26, 2018

Download a PDF with 2018 essays. Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look. Everyone’s had the frustrating experience of running an A/B test, seeing a big lift, closing it out, and expecting the top level metrics to move a lot. Thank you for reading!

Metrics 40

Metrics A/B Testing Transportation Marketing 40

Andrew Chen

DECEMBER 10, 2018

Download the deck. This was so viral, in fact, that eventually this app was downloaded millions of times. In early 2018, it became the most downloaded app at that time. It has tracking codes so you can see how well it circulates, and you A/B test the whole thing to make sure it’s highly optimized to be viral and spread.

Media 100

Media Advertising Scaling Marketing 100

Andrew Chen

JANUARY 23, 2017

This is the realm of A/B testing, funnel optimization, viral loop construction, building viral content, and creating sticky products. Finally, as promised, here’s a video of this talk and here’s a PDF to download. Execute thoughtfully and iteratively, so that you are learning about your product and platform.

Media 100

Media Marketing Advertising A/B Testing 100

Andrew Chen

DECEMBER 10, 2018

Download the deck. This was so viral, in fact, that eventually this app was downloaded millions of times. In early 2018, it became the most downloaded app at that time. It has tracking codes so you can see how well it circulates, and you A/B test the whole thing to make sure it’s highly optimized to be viral and spread.

Media 40

Media Advertising Scaling Marketing 40

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. A change like this is worth on the order of millions of incremental downloads for Uber. 3) And finally, to prioritize and make decisions that impact the future. stars to over 4.7

Metrics 111

Metrics Scaling Marketing Media 111