A/B Testing, eCommerce and Retention

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A/B Testing

eCommerce

Retention

a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. Part one of this conversation focuses specifically on the aspect of user acquisition for growth, and then we cut off and go into the aspects of growth for user engagement and retention, in the next episode. Part 2: Engagement and Retention.

Marketing

Marketing Metrics Retention eCommerce

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Ecommerce companies often use push to advertise sales- no wonder the CTRs are low. 3) And finally, to prioritize and make decisions that impact the future.

Metrics

Metrics Scaling Marketing Media

OrgDev Digest

a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

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