A/B Testing, eCommerce, Metrics and Retention

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A/B Testing

eCommerce

Metrics

Retention

a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. Why offline products are so compelling for acquiring customers. High frequency versus episodic usage products.

Marketing

Marketing Metrics Retention eCommerce

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Thinking about new user experience, engagement metrics, and other important concepts. The problem is that the Growth Accounting Framework provides for lagging metrics.

Metrics

Metrics Scaling Marketing Media

OrgDev Digest

a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

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