Andrew Chen

AUGUST 8, 2022

It’s said that the first documented referral program was created by Julius Caesar, who in 55 BC would paid his soldiers 300 sestertii (something like a third of their annual pay) to refer a friend to join the army. When do you ask the user to refer? Why do you refer? Is it tied to a holiday, or a particular promotion?

A/B Testing 94

A/B Testing Marketing B2B ROI 94

Andrew Chen

NOVEMBER 13, 2018

Check them out for more practical reference materials on this topic). There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc.

Engineering 110

Engineering A/B Testing Marketing User Experience 110

Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. Including, as always, key metrics and how to think about them. Why blended CAC numbers are misleading.

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

NOVEMBER 1, 2021

It requires the founders to be very involved onboarding users, sometimes one-by-one, into the product. After that, it’s time to stamp out these networks in a more repeatable fashion — this is when the market begins to “tip” in your direction, and in the book, I refer to this stage as The Tipping Point.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

JUNE 25, 2019

What : Incentivize word-of-mouth by paying existing members for every new member they refer to the platform. What : Incentivize content producers to send you traffic by paying them for every member they refer. Retention metrics roundup of articles and links by Andrew Chen. Gustaf Alströmer, ex-Airbnb Growth Lead, Partner at YC.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

What : Incentivize word-of-mouth by paying existing members for every new member they refer to the platform. What : Incentivize content producers to send you traffic by paying them for every member they refer. Retention metrics roundup of articles and links by Andrew Chen. Gustaf Alströmer, ex-Airbnb Growth Lead, Partner at YC.

User Experience 48

User Experience Retention Marketing Travel 48