A/B Testing Metrics Onboarding Revenue 
Andrew Chen
SEPTEMBER 4, 2018
Why onboarding is so important for retention/churn. And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. So not revenue per CAC is that you know typically there’s cost associated to user. Andrew: Right.
Andrew Chen
NOVEMBER 1, 2021
Growing your startup’s users and revenue is so critical that it makes sense to hire someone to run it, and to potentially add a team underneath them to support this goal. It requires the founders to be very involved onboarding users, sometimes one-by-one, into the product. There were projects to help with A/B testing (Morpheus!),
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Andrew Chen
JUNE 25, 2019
The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Retention metrics roundup of articles and links by Andrew Chen. Increase benefits: Guaranteed revenue, online payments. Tactic #17: Optimize conversion. Here’s Why.
Andrew Chen
JUNE 25, 2019
The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Retention metrics roundup of articles and links by Andrew Chen. Increase benefits: Guaranteed revenue, online payments. Tactic #17: Optimize conversion. Here’s Why.
Andrew Chen
NOVEMBER 13, 2018
There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc. Impact is how much the metric moves as a result of the change.
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