Remove Accounts Remove Metrics Remove ROI Remove White Paper
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Standing Up and Institutionalizing Thought Leadership | Bill Sherman

Peter Winick

Bill Sherman We need to set up our recruiting function or accounts payable. What its roles and responsibilities are, where it sits within the organization, and then what are the measurements, metrics and outcomes? And you’ve got to be able to show the ROI from that. Annual white papers that are really stop the presses.

Marketing 237
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Automation Is At A Tipping Point

Chief Executive

At the same time, the automation wave is sweeping over services businesses too, ranging from restaurants to accounting firms, and is enveloping everything from frying tortilla chips to sorting out invoices to speed payments. Typically, 99 out of 100 CEOs I talk with have invested in digital,” Padhi said.

Revenue 98
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Thought Leadership and Artificial Intelligence | Spencer Ante

Peter Winick

Bill Sherman And with that, too, the connection to outcomes and metrics. And you mentioned that before in terms of account based marketing and relationship sales, right? The other thing I would say is thought leadership is cost effective and produces a good ROI. So the concept of coworker, I think is good.

Media 130