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Ad-Free or Ad-Full? Streaming and the Media Diet Dilemma

UVA Darden

Now, as many popular streaming services have subscription plans with different levels of advertising or no ads at all, advertisers run the risk of paying for a spot that will never reach a large chunk of their intended audience. Ad-Free or Ad-Full? per month for a “basic with ads” plan, supplementing its pricier ad-free plans.

Media 98
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The Personality Traits of Streaming Services: What Roles Do Original Series Play?

UVA Darden

burtonc Tue, 03/21/2023 - 16:38 20 March 2023 Marketing & Sales Strategic Marketing Digital Transformation Caroline Newman “Watching television” means something different than it did 10 years ago. OTT services are able to manage brand personalities through recommendations and content carousels. How long can you keep a customer?

Revenue 96
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5 STAGES OF AI MATURITY IN MARKETING: A BLUEPRINT FOR THE MARKETING REVOLUTION

UVA Darden

Starting as an online marketplace for buying and selling goods, Alibaba has evolved into a data-centric ecosystem that links together vendors, advertisers, service providers, logistics firms, manufacturers and financial service providers. In 2012 Venkatesan published “Coupons Are Not Just for Cutting Prices” in Harvard Business Review.

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How to Cultivate A Learning Environment In The Workplace

Vantage Circle

As a manager or business owner, giving employees the resources they need to perform at their best is essential. AT&T , for example, offers an executive-led education program, paid tuition, digital transformation courses, and scholarships. Continuous learning and development are a must in today's competitive era.

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A Web3 Primer: 7 Concepts You Need to Know

UVA Darden

Digital Transformation. Like earlier iterations of the internet, the arrival of Web3 has the potential to change business and society in any number of ways, from the rise of cryptocurrency to the proliferation of truly user-owned content. Assistant Professor of Business Administration. Thu, 10/27/2022 - 12:58.